Let’s Hit the Road Again — Experience the Era

Celebrating America’s love affair with the automobile — a book for your car loving friends

Let’s Hit the Road Again, our new book and traveling exhibition explores the car’s impact on American life and society and  celebrates America’s love affair with the automobile. 

During the first decades of the 20th century, the automobile transformed the way we live.

For the first time, people  could now hop into their cars, hit the road and escape from the places and circumstances that bound them.  The car gave people freedom – freedom to travel, freedom to explore, freedom to experience new ways of living.


The automobile transformed America — where we live, how we work, how we travel, what the cities and suburbs look like, our environment – all have been profoundly shaped by the car.

In Let’s Hit the Road Again artists from around the world have recycled discarded metal wheel coverings and hubcaps  — and turned them into fascinating and sometimes controversial artworks.

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Take a  trip down memory lane and enjoy how 149 artists from the LandfillArt Collection  have celebrated this unique era .

……… As long as art has existed, some of it has pushed people to look beyond their comfort zones …….  And this book and exhibition will  open your eyes a little wider.

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Artists have long used junkyards and trash heaps as source material.  By taking something discarded, they turned it into something beautiful, compelling or provocative.

The artists represented in the LandfillArt Collection,  have become a community encouraging and supporting the creative reuse and recycling of the earth’s resources.   The artists have explored the potential of re-using materials –   in their hands, workroom scraps, broken dishes, and even recycled paint have become art.  They have turned the ordinary into the extraordinary!

With such a diversity of creative expressions and mediums, the artists created a body of work, that makes us pause, ponder, and plan to make a difference in our own world.

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The following are a few of the surprises and stories that await you in Let’s Hit the Road Again

Title of Artwork: Route 66 Revisited, by Thom Roslan

The book explores the lore and popular culture that surrounds some of the iconic cars, and the well- known highways and byways.  Several highways became outright legends on their own. 

Often called “The Mother Road,” Route 66 became one of the most famous roads in the US.  It originally ran from Chicago, before ending in Santa Monica in Los Angeles County, California, covering a total of 2,448 miles (3,940 km). 

US 66 served as a primary route for those who migrated west, especially during the Dust Bowl of the 1930s, and the road supported the economies of the communities it passed through.

It was recognized in popular culture by both the hit song “Get Your Kicks on Route 66” and  the Route 66 television show in the 1960s. The song “Get your kicks on Route 66.”became a monument to long-distance car travel..

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Highway 61 North –  known as the “Blues Highway,” rivaled Route 66 as the most famous road in American music lore.  It was a major transit route out of the Deep South particularly for African Americans traveling north to Chicago, St Louis and Memphis.

The highway has a long musical history, being the supposed location where singer-songwriter Robert Johnson made a deal with the Devil for his successes.  The road later gave its name to Minnesota native Bob Dylan’s album Highway 61 Revisited.

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At its height, one in every six working Americans worked directly for the automobile industry, and Detroit was its epicenter.

Henry Ford in his own words……

“If I had asked people what they wanted, they would have said faster horses.”

“Quality means doing it right when no one is looking.”

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Cars of the Stars.   The high end automobiles, such as the Cadillac and Mercedes, became status symbols and were popular with celebrities, and  Hollywood stars. 

By 1910, Cadillac was the first manufacturer to mass-produce cars with enclosed cabins.  They invented climate control.  By 1964, everything on your Caddy could be controlled by thermostat, the first vehicle to ever offer such a cool ride.

The fascinating story behind Al Capone’s infamous getaway car – a Cadillac – that was custom built for him.   The gangster commissioned several armoured cars, but the most famous was a 1928 Cadillac – and thought to be one of the first cars to have body armour and bulletproof glass.

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The Pierce-Arrow was a status symbol, owned by many Hollywood stars and celebrities.  Most of the royalty of the world had at least one Pierce-Arrow in its collection. 

Actor Sessue Hayakawa, from the film Bridge on the River Kwai, drove a custom-ordered gold-plated Pierce-Arrow.

In 1909, U.S. President William Howard Taft ordered two Pierce-Arrows to be used for state occasions.

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Many television celebrities were used in car marketing. 

One of the most successful was Dinah Shore .  She was one of the first television celebrities whose name became synonymous with a product   — and during the 50s and early 60s, she was probably most responsible for putting Chevrolet automobiles in the driveways of millions. 

On her TV show she sang “the Chevy jingle” and the song became an anthem for the era; a tune approaching patriotic status.  By 1962-63 Chevy sales alone were more than 2 million a year, and all of the General Motors in those years amounted to half of all vehicles sold in the U.S.

Groucho Marx was another who became identified with a car make.  DeSoto sponsored the popular television game show You Bet Your Life from 1950 – 1958, in which host Groucho Marx urged viewers to visit a DeSoto dealer with the phrase “tell ’em Groucho sent you“, and to “drive a DeSoto before you decide“.  The DeSoto was named for Hernando de Soto to symbolize travel, adventure and pioneering.

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Title of Artwork: Chief, by James Dobney

Why Does Pontiac use an Indian as their symbol.   The earliest Pontiac logos, show a side view of a Native American with a distinctive headdress.  

Pontiac,  or Obwandiyag (c. 1720 – 1769) was an Odawa war chief who led Native Americans in a struggle against British military occupation of the Great Lakes region. 

Pontiac’s War began in May 1763 when Pontiac and 300 followers attempted to take Fort Detroit by surprise.  They laid siege to the fort, where they were joined by more than 900 warriors from a half-dozen tribes.

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Title:  Chevy to the Levee, By Guinotte Wise

America’s love affair with the automobile was most evident in the music of the era.  

The Day Music Died …. 

So bye-bye, Miss American Pie, Drove my Chevy to the levee, but the levee was dry And them good old boys were drinkin’ whiskey and rye Singin’ “This’ll be the day that I die, This’ll be the day that I die.”   

Chevy to the levee” is from  “American Pie,” which topped America’s music charts in 1972. Singer and songwriter Don McLean wrote it to mourn the death of three musicians in a 1959 airplane crash. Those who perished the “day the music died” included Buddy Holly, Ritchie Valens, and Jiles Perry Richardson Jr., “the Big Bopper.” The song’s familiar chorus is now part of American pop culture.

“Oh, Lord, won’t you buy me a Mercedes Benz.”  –Janis Joplin

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The Volkswagen Beetle is arguably the most recognized industrial product shape ever produced.

But more than that, it has endured for generations, becoming a part of many families’ cultural history.

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The Jeep

The Jeep is the oldest four-wheel drive mass-production vehicles now known as SUVs.

“You know it’s important to have a Jeep in Los Angeles. That front wheel drive is crucial when it starts to snow on Rodeo Drive.” –Christopher Guest

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Tail Fins and the Designers

With America’s passion for the jet age in the 1950s, the public was obsessed with the need to go fast. 

During the 1960s American automobiles came to resemble the jet with it’s tail fins.  Large tailfins,  designs reminiscent of rockets, and radio antennas that imitated Sputnik were common, due to the efforts of design pioneers such as Harley Earl.  So before the 1950s and 1960s were over,  designers were adding fins to every car they could.

“Dad called General Motors designer Harley Earl’s designs “chrome-plated barges,” .. he said that, if left to his own devices, Harley Earl would put fins on a TV or refrigerator.”   Raymond Loewy

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Frank Lloyd Wright’s Vision of the Future

Frank Lloyd Wright had three loves:   cars, architecture and the American landscape.  His annual road trips to Taliesin helped him refresh his architectural perspectve and vision.  And gave him a clear view of the country’s changing landscape, and how automobiles were transforming American society.

In his architectural projects, he designed many car-influenced  structures that included a filling station, a self-service parking garage, a “paradise on wheels housing project,” and, of course, his Jaguar showroom in New York City.

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If you would like a digital pdf copy of the entire 180 page book, you can order it here for $9.95, by clicking on the button below that will take you to paypal. When your payment is credited, I will then send you the pdf via wetransfer.

Thank you for your interest




Book Title: Lets Hit the Road Again
Book Title:  Lets Hit the Road AgainAuthor: Shirley Reiff Howarth
184 pages, 230 illustrations
ISBN: 978–0–943488-27-1 Paperback
ISBN: 978–0–943488-26-4 Hardbound
Published in the United States of America
Book layout and design ©2019 The Humanities Exchange / Shirley Reiff Howarth
Website: : www.humanities-exchange.org
email:  exhibitions@humanities-exchange.orgAvailable from The Humanities Exchange,  Shirley Reiff Howarth,
2840 West Bay Drive, # 250, Belleair Bluffs, Florida 33770
Copies can be ordered from the Humanities Exchange website at:
http://humanities-exchange.org/

Quantity sales. Special discounts are available on quantity purchases by corporations,  associations, and others. For details, contact the address above.

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You can see a full 180 page preview, with over 230 photographs by clicking on the photograph below: Order single copies of the softbound or hardbound book from the preview by clicking on the shopping cart at the top of the preview page


Let’s Hit the Road Again

By Shirley Reiff Howarth

 

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Multple copies are available at a discount price: over 10 copies with a 30% ciscount, and over 20 copies for a 40% discount — contact me for an invoice and shipping costs — publications@humanities-exchange.org

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If you would like a digital pdf copy of the entire 180 page book, you can order it here for $9.95, by clicking on the button below that will take you to paypal. When your payment is credited, I will then send you the pdf via wetransfer.

Thank you for your interest




Book Title: Lets Hit the Road Again

Author: Shirley Reiff Howarth
184 pages, 230 illustrations
ISBN: 978–0–943488-27-1 Paperback
ISBN: 978–0–943488-26-4 Hardbound
Published in the United States of America
Book layout and design ©2019 The Humanities Exchange / Shirley Reiff Howarth
Website: : www.humanities-exchange.org
email: exhibitions@humanities-exchange.org

Available from The Humanities Exchange, Shirley Reiff Howarth,
2840 West Bay Drive, # 250, Belleair Bluffs, Florida 33770
Copies can be ordered from the Humanities Exchange website at:
http://humanities-exchange.org/

Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the address above.

Title: Sky High and Riding Low, by Susan Hammond

“I pesently own a Chrysler 300, and each time I drive to work in New York City I pass the beautiful Chrysler Building  I chose to create a hubcap showing antique Chryslers as well as the historic Chrysler Building.”   — Susan Hammond

 

How Art Can Transform A Hospital

 

Wonderland Aspen, 2014, by Albert Delamour, Metallic C-Print. Recent acquisition.

Art:  The Cure for the Hospital Environment

For quite some time,  hospitals and medical centers have been incorporating art into their facilities.  Art transforms the environment and fosters a life-affirming, restorative and supportive environment that helps the patients, their families, caregivers, students, faculty and the community.

One of the most innovative is the art program initiated in 2014 by the Montefiore University Hospital for the Albert Einstein College of Medicine, in the Bronx, New York.


The Fine Art Collection

Cut Flowers by Babette Bloch, 2016, Stainless steel

Using laser-cut and water jet-cut stainless steel, Bloch challenges the limitations of metalwork. Her art seems organic and weightless, allowing for her natural themes to shine and reflect their surrounding environment. Through her use of story-telling, Bloch’s works expand on the landscapes that they exist within. The poetic transformation and reinvention of steel brings life to Bloch’s work on a larger than life scale.


The Fine Art Collection has been assembled through acquisitions, commissions, exhibitions, donations of art and other related visual arts programming.

Curated Projects

Curated programs are installed in various locations throughout the hospital system. Whether it’s a lobby, an administrative office, or patient areas, there is great care to select appropriate artwork for each space.

The program is conttinually adding to the collection as well as arworks for the ARTViews Galleries. For Artists: Montefiore is seeking to purchase original artwork for key public locations at multiple medical center locations. This call is open to all artists working and/or residing in the Bronx as well as the tri-state area (NY/NJ/CT).

The Art Program is also seeking seeking artwork for the ARTViews Gallery, and the Gallery in the Gardens, which are rotating exhibition spaces. The spaces  exhibit original artwork and is open to all artists living and/or working in the Bronx. The goal of the  rotating exhibition program  is to enrich the lives of the patients, caregivers, associates, students, faculty and the community’s understanding of contemporary art in a medical center context. See the website for more information on applying.

https://montefiorefineartprogram.squarespace.com/contact/

 


Innovation Lab Programs and New Experiences for Patients

In addition to these more traditional aspects of the art program of collecting and exhibitions, the Montetfiore is exploring new ways of working  with artists.

The truly innovative art programs that have been initiated at the Montfieore Medical Center are developments in Augmented Reality and Virtual Reality.

As Montefiore continues to advance state-of-the-art healthcare, the Fine Art Program brings patients the newest in digital technology to distract, minimize pain, and showcase contemporary art in a way never done before in a hospital setting.

The Augmented Reality Collection

Augmented Reality or AR, is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

Working with fine artists across the country, the AR Collection purchases and commissions artworks that exist only in AR. These pieces become a collection within a collection as patients can use their mobile devices to find a whole new world of art during their hospital experience.

The Virtual Reality Fine Art Program and Collection

The first of its kind to commission fine artists solely in virtual reality and for the benefit of patients. Working with the latest technology, the program seeks to replace opioids and pain with culturally enriched, site-specific experiences for our patients like never seen before.

Last year, the Montefiore’s Fine Arts Department received the Innovation in Healthcare Award from the annual Corporate Art Awards, sponsored by Luiss Business School in Rome.


Contact Information:  Jodi Moise, Curator,

Olivia Davis, Assistant Curator

Location  90 East 210th Street, Bronx, NY 10467

718-920-7671 ; 914.263.3685 cell
jmoise@montefiore.org

 

2016 © KEN SHUNG Laurel Porcari’s installation
We Are Stardust at Weiler Hospital (aka Einstein Hospital) in the Bronx, N.Y. commissioned by Jodi Moise ,Montefiore
The University Hospital for Albert Einstein College of Medicine  

What You Need to Know: Copyright and Changing Legal Issues

The expansion of the  internet,……… the accompanying  proliferation of social media,….. the growing participation of businesses in the artworld,…… and many artists’ increased understanding of their rights to their intellectual property — have all been causing a re-evaluation of numerous laws and practices that conflict with each other in the status of copyrighted works, fair use,  freedom of panorama., and other areas. 

A new special report has just been prepared that outlines recent changes  in the status of artworks created for public  spaces, and private and corporate art collections.

The report is a useful guide for artists, art collectors, corporate art advisors, and anyone involved professionally in the artworld.

 

Some of the new legal situations  that are detailed in the report include:  

 

A new provision in the French Code of Intellectual Property.  Since October 2016, article L122-5 of the French Code  provides for a limited freedom of panorama for works of architecture and sculpture. The code authorizes “reproductions and representations of works of architecture and sculpture, placed permanently in public places and created by natural persons, with the exception of any usage of a commercial character”.

 

In the United States, on April 11, 2016, the US District Court for the Central District of California struck down the California Resale Royalties Act. California had been the only state that recognized royalty rights in favor of artists in cases when a work of art was re-sold. The ruling noted that the Calfornia Resale Royalties Act conflicted with the Copyright Act of 1976 with the “first sale doctrine”.

 

Sweden is testing the apparent conflict between Creative Commons and Freedom of Panorama in their country. In April 2016 the Swedish Supreme Court ruled that Wikimedia Sweden infringed on the copyright of artists of public artwork by creating a website and database of public artworks in Sweden, that contained images of public artwork uploaded by the public.

 

The European Commission has been attempting to harmonize the laws of Freedom of Panorama throughout all its member states. This will change the practices in virtually all of the countries to make them consistent with French and Italian laws.  This is a development that needs to be closely followed to understand its impact on all artists, especially photographers, and anyone working in the artworld.

 

These are some of the new laws that are affecting the copyright status of artworks in both private and public collections, and in public spaces.  Know about these new realities so you can protect yourself and your intellectual property !

 

Topics include:

  • Copyright and How it Affects Corporate Art Collections
  • History of Copyright Law
  • Works for Hire and their Copyright Status
  • Creative Commons
  • Fair Use in Copyright
  • Visual Artists Rights (VARA)
  • Freedom of Panorama
  • Photographing Works of Art in Public Locations – a changing reality
  • California Resale Royalties Act
  • Tax Issues on the Ownership of Art

 

This 50 page report is available in a pdf format for $7.00

You can order below by clicking on the Buy Now button, and it will be sent to you via WeTransfer when your payment has been credited.  Orders will be filled within 24 hours.

 

I would like to order the Special Report on the Changing Legal Issues in Copyright.  — published in January  2018 for $ 7.00 US$


Thank you for your interest in our publications and website.

Editor: Shrley Reiff Howarth