Join the Pilot Project : Art in the Workplace

Bank Itau
Itaú Unibanco

Participate in the new course:   Creating and Managing Art Programs in Non-Traditional Spaces.

Learn how art can be used as a social connector in the workplace

How art programs  can forge links with the community

How art can be commissioned and exhibited in the workplace

How art enhances a company’s image.

During the past few years, we have received many requests to provide more information about how to get involved in art programs and collections  in corporations and other non-traditional spaces, so we have decided to develop an in-depth course of study.

This intensive course will contribute to professionalizing the role of corporate curators, and be a useful tool and resource for . .

Galleries and art advisors developing a corporate client services program,

Artists that would like their work to be included in corporate art collections, or have art commissions

New corporate curators that have come from the museum or academic world,

Recent students that are beginning to work in corporate collections after college, and

Business leaders that would like to begin to create a collection to enhance the reputation of their companies.

While museums have established high standards and policies of ethics for collecting, exhibiting art, and educating their public,  often the management of a corporate art program can be unfocused and lack direction.

There are many excellent examples of well designed projects,  particularly in Europe, but unfortunately,  newly formed collections are often put into the position of trying unsuccessfully to locate authoritative and accurate advice and guidelines for how to establish and manage a good corporate art program or programs in non-traditional spaces such as airports, hospitals, government agencies,  public transport systems…..

New people in the field often have to “start from the beginning” to find reliable guidelines and methods for advising or managing art programs, maintaining professional standards, and enhancing the display and care of art,….. while still taking into consideration the needs of the employees or public where the art is displayed, and the benefits to the companies and foundations that they work with. ……..And this is often unique to  each company’s culture.

But there are many precise and specialized things to know and understand when exhibiting art in the business environment,….  ways to reinforce the art as a social connector in the workplace to  humanize the work environment and give the business a context in their employees’ lives and activities…….in designing art programs that can forge links and further community relations,…  and ways for the company to project a favorable image.

CanaryWharfProject
Voyage, Aether & Hemera. Canary Wharf, London, December 2012 to February 2013. © Canary Wharf Group. Photograph: Philip Vile

We feel that it is now essential to create a professional level course for managing art in corporate and non-traditional spaces, with the primary focus on what is unique about selecting, caring, and managing art in the workplace.

At the end of the course, you will have acquired a large body of information that is now essential as the field of corporate art collections and art programs has become more important.

Course materials will include interviews with  experts working in the field, from important corporate collections, from university professors, independent art advisors with experience in working with in-house corporate curators, educators developing art programs, and artists working on corporate commissions.

47 Ron Arad, The Big Blue, Canada Square Park
Ron Arad The Big Blue, Canada Square Park © Canary Wharf Photograph: Peter Matthews Folio

Resources will include sample forms, mission statements, copyright information, commissioning agreements, etc. from existing fine collections,

Each of the 8 course modules will include related reports and articles, and extensive bibliographies.

 If you would like to have a  thorough understanding of how businesses manage, select, care for, and organize their art collections and programs, sign up now for the pilot project.   It is in a beta form and is still being developed and refined.

Since this will be a new educational experience, I don’t know where students might wish expanded information or need clarification of concepts. In this beta form we can incorporate suggestions and improvements. If you take this course, working through each of the modules, then offering comments and suggestions as a student, you will receive it at a deeply discounted price of $275 rather than $950 that I anticipate will be the cost of the completed course.  So sign up now and the first module will be sent to you immediately, and future modules will be sent at regular intervals during the fall.

You have the option to spread out your payments of the $275 without interest.

You will receive copies of all the interviews, forms, and documents that will be included in the course, and a bonus free copy of the International Directory of Corporate Art Collections (a $115 value).




Please sign me up for the Pilot Course in Managing Art in Corporations and Non-Traditional Spaces, for the discount price of $275  —  a 70% discount !

See the syllabus for the course here:

Who is teaching the course?    Shirley Reiff Howarth, see brief CV here

From the exhibition ‘Great Masters of Folk Art in Palacio de Cultura Banamex, Mexico City. Photograph: Arturo González de Alba. Fomento Cultural Banamex, AC

If you would like to contact us with any questions please send an email to corporate.directory@earthlink.net

 

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