Artist’s Tool Box : Survival and Success in Difficult Times

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Join the Pilot for our New Course for Artists

Since 1983, the mission of the International Art Alliance and Humanities Exchange has been to produce useful reports, publications, and other tools for the art community

I recently asked some of the artists that received our reports in the past, what were the biggest frustrations or challenges they faced as artists.

With few exceptions, a common thread emerged from their responses –- the frustration in finding reliable representation and in having their work exhibited or seen –

                “finding someone who has the know how and who could promote my work in the right way, particularly in larger projects or commissions.”  The often expressed desire was to have a sincere partner or agent(s) -– “someone to stand behind you and believe in your work.”

While having total confidence in their own work and in their ability to create, many admitted that their weakest point was being able to promote themselves.

            Coupled with this, I also heard over and over, that artists should not expect to be paid for their work because “they were doing something that they wanted to do – they chose to be artists”

While this seems to be a characteristic sentiment in North America in particular, I also encountered it on a worldwide scale.

As the economy has constricted, artists and creative people have been some of the most affected, and art acquisitions have been viewed as a luxury that can easily be dismissed as unnecessary.

Because creating a work of art is labor intensive, it is impossible to calculate a price for the “sale value” of a work of art based on the length of time it took to create. An artist simply cannot “charge by the hour”.

This combined with the reality of high gallery commissions, many artists have found that with existing fee structures, they wind up paying more than they can sell the artwork for. Another risk is working with the so called “vanity galleries” that promise to promote your art and establish your reputation – but in reality are designed to extract money from the artists offering little in return for their investment.

There are many reputable gallery owners that will stand by and promote the artists in their stable — and who do an excellent job of supporting artists and promoting new talent. But galleries are businesses and need to turn a profit to stay in business.   An important fact you need to keep in mind when you are weighing gallery representation and assistance.

                      But fortunately there are alternatives today to the traditional artist – gallery working relationships.

Advertising and promotion are a requirement, but these also take time and money. The world is changing rapidly, and there are other ways to advertise and promote your work.

It is not as necessary today to work within the traditional artist / gallery collaboration and with the huge expansion of communications and opportunities that the internet and social media have provided, much of this can be done yourself.

While these do take time and know-how, I believe I have come up with a way to help you in accomplishing this and providing you with the know how.

I have been developing an Artist’s Survival Kit – a series of tools, articles, reports, templates, sample contracts, that will make it easier for you as an artist to market your work. This Artist’s Tool Kit will help you to promote and sell your art – by yourself . In this way you can control the display and use of your art.

It is possible today with the opportunities provided by alternative spaces and internet communications. But it is a new way of thinking and a way of noticing opportunities – and that is what the Tool Kit is for and it will save you time and wasted effort.

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See the summary of the useful contents of the Tool Box below

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The language of the Artist’s ToolBox is English and all of the materials will be available for download – nothing has to come to you by mail.  You can live and work from anywhere in the world

There will be a forum for the exchange of ideas and questions.  This will be moderated by the creator of the ToolBox, Shirley Reiff Howarth.  You can make suggestions at any time of other helpful resources that you would like to see

Everything is included – pre-formated templates that you can use to add your information, samples of legal forms such as commission and licensing agreements, reports for each of the different topics with guidance, and suggestions for use.  I’ve tried to think of virtually everything you need to successfully promote and market your artworks

You can order the Artist’s ToolBox below and I will be sending you all of  the materials continuously over the next weeks. 

So click the payment button below and order the Artist’s Tool Box for $59.00

I look forward to helping you to have the time and peace of mind to create many more wonderful works of art!

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