Ebook: Insider’s Guide

Corporate Art: 

The Silent Partner:  The Insiders Guide to Art in the Workplace

Special Report available on Amazon Kindle Store

Our report received a review on Artuner:

     “Art plays a very different role in contemporary workspaces than we might think…..,     In this short, pragmatic, and informative read, Howarth outlines reasons a company might collect, debunks the myth that corporate art collections are necessarily monetary investments, and argues that the corporate art world is not only thriving, but remains one of the most stable markets of the industry………………..The central thesis of the book is that art in today’s workplace performs crucial roles enhancing employee experiences, expressing corporate values to clientele, and fostering a positive ‘give-back’ influence in the community. Howarth’s case stresses the importance of not seeing artistic investments as having explicitly monetary values. Although the author analyses these practices in a logical and business-relevant way, she sees the corporate art collection as a reciprocally beneficial arrangement, with great potential for upholding social responsibility in a number of spheres, a movement accessible to companies both large and small.”

See the complete review on the Artuner website  here

Order securely below  (payment is to Amazon’s Kindle Store — link at the bottom of the page)

As the founder and editor of the International Directory of Corporate Art Collections, I’ve been documenting corporate art collections for over 35 years

. … And I’ve been watching while the field has transformed itself…….

How, during the past 100 years, it has grown from a small interesting specialty in the art world into a billion dollar (or euro) business sector,

—   how it has become such an important trend, that it’s had a major impact on the artworld,

—   how it has grown, retreated, and grown again like a phoenix, and has become transformed in the process each time.

—   how companies have become more sophisticated and subtle in using art to enhance their company’s image, and

—   how today it is being used in the workplace to stimulate creative thinking and out-of-the-box solutions

The Silent Partner — Corporate Art : The Insider’s Guide to Art in the Workplace

describes all this and more.

It covers  —
  • why companies purchase art for the workplace,
  • what they acquire, and
  • how they use it

You will realize why corporations are still the most important buyers in the art market.

And you will finally understand how the companies make their buying decisions and how they run their art programs – whether you are an artist, art gallery, art consultant, auction house, or museum.

It is virtually a synthesis of the insights I’ve gained during over 35 years of documenting corporate art collections, and being involved in the world of corporate art.

See a review of The Silent Partner on the Artuner website  here

The  Silent Partner    is available for  $9.95 from Amazon’s Kindle Store.   to order click here:

If you would like to have a copy of the report in a pdf format,  please send us a copy of your receipt or proof of purchase from Amazon to my email address and I will send the pdf to you.                   corporate.directory@earthlink.net

 

Essay Titles:

Corporate Art : The Insider’s  Guide

  1. Why do Corporations Collect Art ?
  2. Using Art to Promote a Company’s Products
  3. Marketing the Image of the Company
  4. Mission Statements and Branding with Collections
  5. A Brief History of Corporate Art Collecting
  6. Financial Institutions and Corporate Art Collecting
  7. What are Companies Buying?
  8. Can Art Change the Workplace?
  9. Encouraging Controversy or Creative Thinking?
  10. Things to Consider – How does the Corporate Curator Think?
  11. Debunking another Myth about Corporate Collections
  12. Are Auctions marking the End of Corporate Art Collecting?
  13. Recycling as an Art Form: The Alternative to Auctions
  14. What happens When Companies Merge?
  15. Museum Bonanza – Collections Donated
  16. In Memoriam – Some of the Impressive Collections that are no more…
  17. Commissioning Art and Architects
  18. Showing off the Collection – Exhibition Programs Generate Good Publicity
  19. Getting Employees Involved – Generating a Creative Environment with Education Programs
  20. Art Collections in Law Firms
  21. And What Does the Future Hold

 

 

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