Artists: Attract New Buyers and Exhibitions

Corporations and business are  the most important buyers in the art market,  and they continue to have a major impact on sales and exhibitions throughout  the artworld

During  the past 50 years of documenting trends in the  corporate art world,  I have seen how it has  grown, retreated, and grown again like a phoenix, and has become transformed in the process each time.

Today companies have become more sophisticated and subtle in using art to enhance their company’s image, and it is being used in the workplace to stimulate creative thinking and out-of-the-box solutions


But how do they make their buying decision?  …. whether you are an artist, art gallery, art consultant, auction house, or museum, you need to understand how companies decide.

You need to know how to reach the right people, decide which companies to contact, and understand how they make their collecting decisions.  The 2020 Edition of the Directory and the ebook “Insiders Guide” will do this for you.

The ebook and Directory provide the two key research tools that will give you the ability to attrack more buyers and reach new audiences.


The 2020 Edition of Directory of Corporate Art Collections has been updated and is available for a 30% Pre-Publication Discount until February 1

……..it is simply the best source of information for what is happening with art in business and the workplace

And the only source of information about nearly 700 companies and businesses around the world, that are buying art, displaying art in un-traditional spaces, commissioning art, sponsoring art, and becoming partners with artists to create new ways to bring art into communities and people’s lives.

The International Directory highlights information on over 700 art programs in workplaoce settings and non-traditional spaces. This includes corporations, small businesses, partnerships, corporate foundations, airports, municipal transport and metro networks, cruise ships, hotels, and hospitals. 

40 additional corporate collections have been added to this edition, and the existing information has been updated and expanded

See sample pages here


Also included when you purchase the Directory is a free copy of the ebook, the  “Insider’s Guide to Art in the Workplace

This eBook reveals how a corporate curator thinks, how they make their decisions, and how the corporations run their art programs, It is a synthesis of the insights I’ve gained during the past 50 years  of being involved in the world of corporate art.

 

 

For ordering information for the 30% discount please go here

or contact the Editor at pubications@humanities-exchange.org.