Let’s Hit the Road Again — Experience the Era

Celebrating America’s love affair with the automobile — a book for your car loving friends

Let’s Hit the Road Again, our new book and traveling exhibition explores the car’s impact on American life and society and  celebrates America’s love affair with the automobile. 

During the first decades of the 20th century, the automobile transformed the way we live.

For the first time, people  could now hop into their cars, hit the road and escape from the places and circumstances that bound them.  The car gave people freedom – freedom to travel, freedom to explore, freedom to experience new ways of living.


The automobile transformed America — where we live, how we work, how we travel, what the cities and suburbs look like, our environment – all have been profoundly shaped by the car.

In Let’s Hit the Road Again artists from around the world have recycled discarded metal wheel coverings and hubcaps  — and turned them into fascinating and sometimes controversial artworks.

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Take a  trip down memory lane and enjoy how 149 artists from the LandfillArt Collection  have celebrated this unique era .

……… As long as art has existed, some of it has pushed people to look beyond their comfort zones …….  And this book and exhibition will  open your eyes a little wider.

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Artists have long used junkyards and trash heaps as source material.  By taking something discarded, they turned it into something beautiful, compelling or provocative.

The artists represented in the LandfillArt Collection,  have become a community encouraging and supporting the creative reuse and recycling of the earth’s resources.   The artists have explored the potential of re-using materials –   in their hands, workroom scraps, broken dishes, and even recycled paint have become art.  They have turned the ordinary into the extraordinary!

With such a diversity of creative expressions and mediums, the artists created a body of work, that makes us pause, ponder, and plan to make a difference in our own world.

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The following are a few of the surprises and stories that await you in Let’s Hit the Road Again

Title of Artwork: Route 66 Revisited, by Thom Roslan

The book explores the lore and popular culture that surrounds some of the iconic cars, and the well- known highways and byways.  Several highways became outright legends on their own. 

Often called “The Mother Road,” Route 66 became one of the most famous roads in the US.  It originally ran from Chicago, before ending in Santa Monica in Los Angeles County, California, covering a total of 2,448 miles (3,940 km). 

US 66 served as a primary route for those who migrated west, especially during the Dust Bowl of the 1930s, and the road supported the economies of the communities it passed through.

It was recognized in popular culture by both the hit song “Get Your Kicks on Route 66” and  the Route 66 television show in the 1960s. The song “Get your kicks on Route 66.”became a monument to long-distance car travel..

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Highway 61 North –  known as the “Blues Highway,” rivaled Route 66 as the most famous road in American music lore.  It was a major transit route out of the Deep South particularly for African Americans traveling north to Chicago, St Louis and Memphis.

The highway has a long musical history, being the supposed location where singer-songwriter Robert Johnson made a deal with the Devil for his successes.  The road later gave its name to Minnesota native Bob Dylan’s album Highway 61 Revisited.

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At its height, one in every six working Americans worked directly for the automobile industry, and Detroit was its epicenter.

Henry Ford in his own words……

“If I had asked people what they wanted, they would have said faster horses.”

“Quality means doing it right when no one is looking.”

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Cars of the Stars.   The high end automobiles, such as the Cadillac and Mercedes, became status symbols and were popular with celebrities, and  Hollywood stars. 

By 1910, Cadillac was the first manufacturer to mass-produce cars with enclosed cabins.  They invented climate control.  By 1964, everything on your Caddy could be controlled by thermostat, the first vehicle to ever offer such a cool ride.

The fascinating story behind Al Capone’s infamous getaway car – a Cadillac – that was custom built for him.   The gangster commissioned several armoured cars, but the most famous was a 1928 Cadillac – and thought to be one of the first cars to have body armour and bulletproof glass.

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The Pierce-Arrow was a status symbol, owned by many Hollywood stars and celebrities.  Most of the royalty of the world had at least one Pierce-Arrow in its collection. 

Actor Sessue Hayakawa, from the film Bridge on the River Kwai, drove a custom-ordered gold-plated Pierce-Arrow.

In 1909, U.S. President William Howard Taft ordered two Pierce-Arrows to be used for state occasions.

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Many television celebrities were used in car marketing. 

One of the most successful was Dinah Shore .  She was one of the first television celebrities whose name became synonymous with a product   — and during the 50s and early 60s, she was probably most responsible for putting Chevrolet automobiles in the driveways of millions. 

On her TV show she sang “the Chevy jingle” and the song became an anthem for the era; a tune approaching patriotic status.  By 1962-63 Chevy sales alone were more than 2 million a year, and all of the General Motors in those years amounted to half of all vehicles sold in the U.S.

Groucho Marx was another who became identified with a car make.  DeSoto sponsored the popular television game show You Bet Your Life from 1950 – 1958, in which host Groucho Marx urged viewers to visit a DeSoto dealer with the phrase “tell ’em Groucho sent you“, and to “drive a DeSoto before you decide“.  The DeSoto was named for Hernando de Soto to symbolize travel, adventure and pioneering.

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Title of Artwork: Chief, by James Dobney

Why Does Pontiac use an Indian as their symbol.   The earliest Pontiac logos, show a side view of a Native American with a distinctive headdress.  

Pontiac,  or Obwandiyag (c. 1720 – 1769) was an Odawa war chief who led Native Americans in a struggle against British military occupation of the Great Lakes region. 

Pontiac’s War began in May 1763 when Pontiac and 300 followers attempted to take Fort Detroit by surprise.  They laid siege to the fort, where they were joined by more than 900 warriors from a half-dozen tribes.

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Title:  Chevy to the Levee, By Guinotte Wise

America’s love affair with the automobile was most evident in the music of the era.  

The Day Music Died …. 

So bye-bye, Miss American Pie, Drove my Chevy to the levee, but the levee was dry And them good old boys were drinkin’ whiskey and rye Singin’ “This’ll be the day that I die, This’ll be the day that I die.”   

Chevy to the levee” is from  “American Pie,” which topped America’s music charts in 1972. Singer and songwriter Don McLean wrote it to mourn the death of three musicians in a 1959 airplane crash. Those who perished the “day the music died” included Buddy Holly, Ritchie Valens, and Jiles Perry Richardson Jr., “the Big Bopper.” The song’s familiar chorus is now part of American pop culture.

“Oh, Lord, won’t you buy me a Mercedes Benz.”  –Janis Joplin

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The Volkswagen Beetle is arguably the most recognized industrial product shape ever produced.

But more than that, it has endured for generations, becoming a part of many families’ cultural history.

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The Jeep

The Jeep is the oldest four-wheel drive mass-production vehicles now known as SUVs.

“You know it’s important to have a Jeep in Los Angeles. That front wheel drive is crucial when it starts to snow on Rodeo Drive.” –Christopher Guest

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Tail Fins and the Designers

With America’s passion for the jet age in the 1950s, the public was obsessed with the need to go fast. 

During the 1960s American automobiles came to resemble the jet with it’s tail fins.  Large tailfins,  designs reminiscent of rockets, and radio antennas that imitated Sputnik were common, due to the efforts of design pioneers such as Harley Earl.  So before the 1950s and 1960s were over,  designers were adding fins to every car they could.

“Dad called General Motors designer Harley Earl’s designs “chrome-plated barges,” .. he said that, if left to his own devices, Harley Earl would put fins on a TV or refrigerator.”   Raymond Loewy

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Frank Lloyd Wright’s Vision of the Future

Frank Lloyd Wright had three loves:   cars, architecture and the American landscape.  His annual road trips to Taliesin helped him refresh his architectural perspectve and vision.  And gave him a clear view of the country’s changing landscape, and how automobiles were transforming American society.

In his architectural projects, he designed many car-influenced  structures that included a filling station, a self-service parking garage, a “paradise on wheels housing project,” and, of course, his Jaguar showroom in New York City.

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If you would like a digital pdf copy of the entire 180 page book, you can order it here for $9.95, by clicking on the button below that will take you to paypal. When your payment is credited, I will then send you the pdf via wetransfer.

Thank you for your interest




Book Title: Lets Hit the Road Again
Book Title:  Lets Hit the Road AgainAuthor: Shirley Reiff Howarth
184 pages, 230 illustrations
ISBN: 978–0–943488-27-1 Paperback
ISBN: 978–0–943488-26-4 Hardbound
Published in the United States of America
Book layout and design ©2019 The Humanities Exchange / Shirley Reiff Howarth
Website: : www.humanities-exchange.org
email:  exhibitions@humanities-exchange.orgAvailable from The Humanities Exchange,  Shirley Reiff Howarth,
2840 West Bay Drive, # 250, Belleair Bluffs, Florida 33770
Copies can be ordered from the Humanities Exchange website at:
http://humanities-exchange.org/

Quantity sales. Special discounts are available on quantity purchases by corporations,  associations, and others. For details, contact the address above.

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You can see a full 180 page preview, with over 230 photographs by clicking on the photograph below: Order single copies of the softbound or hardbound book from the preview by clicking on the shopping cart at the top of the preview page


Let’s Hit the Road Again

By Shirley Reiff Howarth

 

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Multple copies are available at a discount price: over 10 copies with a 30% ciscount, and over 20 copies for a 40% discount — contact me for an invoice and shipping costs — publications@humanities-exchange.org

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If you would like a digital pdf copy of the entire 180 page book, you can order it here for $9.95, by clicking on the button below that will take you to paypal. When your payment is credited, I will then send you the pdf via wetransfer.

Thank you for your interest




Book Title: Lets Hit the Road Again

Author: Shirley Reiff Howarth
184 pages, 230 illustrations
ISBN: 978–0–943488-27-1 Paperback
ISBN: 978–0–943488-26-4 Hardbound
Published in the United States of America
Book layout and design ©2019 The Humanities Exchange / Shirley Reiff Howarth
Website: : www.humanities-exchange.org
email: exhibitions@humanities-exchange.org

Available from The Humanities Exchange, Shirley Reiff Howarth,
2840 West Bay Drive, # 250, Belleair Bluffs, Florida 33770
Copies can be ordered from the Humanities Exchange website at:
http://humanities-exchange.org/

Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the address above.

Title: Sky High and Riding Low, by Susan Hammond

“I pesently own a Chrysler 300, and each time I drive to work in New York City I pass the beautiful Chrysler Building  I chose to create a hubcap showing antique Chryslers as well as the historic Chrysler Building.”   — Susan Hammond

 

Artists Working with Illycaffe

Illycaffè, the Italian coffee roasting company that specializes in the production of espresso and espresso makers, has been making contributions toward the creation and exhibition of contemporary art, by supporting artists, institutions and international exhibitions, for over 25 years.

 

Sponsor in 2011 for the Venice Biennial, “Ascension”, a site specific installation by Anish Kapoor, marked by a whirling white smoke inside the Basilica di San Giorgio Maggiore.

 

 

 

One of their most interesting activities has been to transform an everyday object — the coffee cup  — into a small work of art, using ceramic cups as the medium.  For 25 years, this project has elevated the simple pleasure of drinking an espresso into an experience which involves the senses and the mind.

Over 100 artists have contributed designs, each adorning the white porcelain illy cup introduced by Mattheo Thun in 1992.   In 2006, the project expanded to another common,  if  unexpected medium —  illy’s own coffee cans.

The beginning of the Illy Art Collection was in 1992 when Francesco Illy asked a group of artists to express their creativity and over the years, over 100 artists — from well established artists to young talents — have been commissioned to decorate a set of six cups.

25 years later, leading names in contemporary art continue to create designs,  Some of the artists that Illy has worked with include Yoko Ono,  Marina Abramovic, Michelangelo Pistoletto, Jannis Kounellis, Daniel Buren, Louise Bourgeois, Jeff Koons, Robert Rauschenberg, Joseph Kosuth, Jan Fabre, Sandro Chia, and James Rosenquist, who created the iconic white brushstroke-on-red square illy logo.

 

One of the latest commissions is the set by Yoko Ono. “Mended Cups” which consists of six cups that bear gold, shattered and mended crack lines. These are accompanied by six individual saucers with Yoko Ono’s handwriting, naming six catastrophic events that have directly affected her life, and others only indirectly; but have brought death to millions of people.

Each saucer states the date and location of the event and concludes with the words … mended in 2015. The seventh cup in the collection, the “Umbroken Cup”, is untouched with no cracked or mended lines, reflecting peace and hope with Ono’s handwritten words on the saucer, “This cup will never be broken as it will be under your protection. “

 

   

2 Yoko Ono cups of 2015, and Sandro Chia cup from 1997


Emilio Pucci Fashion House Collaboration

 

Another one of the recent commissions was the collaboration with the Florentine fashion house, Emilio Pucci.  The new project represented the company’s first partnership with a fashion label. Florence, Rome, Milan, New York, London and Paris: Emilio Pucci’s signature patterns have now been applied to a special collection of decorated coffee cups, featuring 6 “Cities of the World” prints, exclusive, hand drawn prints depicting scenes from global metropolises, including one designed by the Marquis Emilio Pucci in 1957.

The story of Emilio Pucci’s “Cities of the World” prints began in 1957 when the Emilio Pucci penned his Battistero illustration, a drawing showing Florence’s Piazza Santa Maria del Fiore shot with bright flashes of vibrant lemon yellow tangerine orange, “Emilio” pink and deep fuchsia.  Originally produced for his chic silk scarves, the print was conceived as a portable postcard; a love letter to the Marquise’s hometown and a souvenir his clients could carry and treasure when they returned home. Roughly sketched and brightly colored, the original artwork embodies Pucci’s signature, well-known style and became the blue print for the other cities which were subsequently hand-drawn by the atelier of the Maison. 

 

Each print replicates the architecture, landscape and charming details of its tribute city in a stylized way. Rome’s historic Spanish Steps and Coliseum, Paris’ famed Eiffel Tower, Milan’s soaring Duomo, London’s whizzing city streets and New York’s sky scrapers, are all interpreted in a uniquely Pucci way.  Each city has been assigned two original color schematics from the Emilio Pucci palette, which are divided between the espresso and cappuccino cups, as well as the brightly patterned saucers.

 

        

two Emilio Pucci cups, 2016, and one Maurizio Galinberti cup


    

Cups by Robert Rauschenberg, 1998 and James Rosenquist, 1996

 

Other Art Projects:

At the Magazzini del Sale in Venice, Robert Wilson has designed an installation: “the dish ran away with the spoon everything you can think of is true”. The installation was inspired by the collections of coffee cups, in which images, lights and sounds mark a pathway which winds its way through various landscapes inhabited by objects and sculptures. The illy Art Collection cups live in this theatre-like landscape which Robert Wilson has composed through contrast and juxtaposition, creating a rhythm of audiovisual images and experiences.


In 1997 and in the editions of 2003, 2005, 2007, 2009, 2011 and 2013 illycaffe has been partner in Italy of the Venice Biennial of Visual Arts, where it sponsored projects and built spots to take a break and to put the visual suggestions in order. Some of these projects included:

In 1997 the sculpture “Valentine Perfume” at Venice Biennal

In 1997 the sculpture “Valentine Perfume”, an aluminium statue of seven meters, positioned at the entrance of the Biennial, and made by Claes Oldenburg, and his wife Coosje van Bruggen.

In 2007, illymind evolved into Push Button House, a work of art designed by the American artist and architect Adam Kalkin: a compact container that changed by simply pressing a button and opened as a flower in a viable and perfectly furnished space.

In 2011, “Ascension”, a site specific installation of Anish Kapoor, marked by a whirling white smoke inside the Basilica di San Giorgio Maggiore.


Some of  the other art initiatives have included:

Opening temporary spaces – the Galleria illy — that offer visitors a program of art, literature, and science; events with international names in design and haute cuisine. Galleria illy has been already opened in New York, Milan, Trieste, Berlin, Istanbul, London and Beijing

Launched in 2007, the illy SustainArt project offers artists of the emerging countries chances to be more visible. The core of the project is the Website www.illysustainArt.org, a showcase open to the contemporary art world, which acts as a reference point, a meeting place, a cultural exchange occasion for artists and curators coming from emerging countries. In this place they have the chance to show their works to major figures in a global contemporary art panorama: Meskerem Assegued, Carlo Bach, Carlos Basualdo, Suman Gopinath, Gerardo Mosquera, Michelangelo Pistoletto, Mariangela Mendez Prencke, and Angela Vettese.

The IllySustainArt Prize goes in this same direction: the company awards it to an artist and a curator registered at the Website www.illysustainArt.org and to emerging talents selected on the occasion of significant international events, among which Arco Madrid, SP-Arte Sao Paulo, and Art Rotterdam.


Salgado: “Scent of a Dream” — A Journey in the Coffee World

In photography, Illy has maintained an ongoing collaboration with the well-known photographer Sebastião Salgado, who was commissioned to chronicle the origins and people in the world of coffee — bringing to life through black and white images, the multi-nation story of sustainability.

Started in 2002, when Sebastião Salgado and illy met, Scent of a dream is a photographic journey through coffee growing countries. The project is based on a shared common value: sustainable development.

The series, “Scent of a Dream”, was constructed, shot by shot, in ten of the countries from which illy buys coffee: Brazil, India, Indonesia, Ethiopia, Guatemala, Colombia, China, Costa Rica, El Salvador and Tanzania. The black and white photographs celebrate the daily lives of those on the plantations, and the beauty of the regionsr from which the coffee bean is grown and harvested.

With the collaboration of Bevilacqua La Masa Foundation “Scent of a Dream” was exhibited at the Foundation’s gallery in Piazza San Marco in Venice. The exhibition consisted of 75 images from the photographic journey. The exhibition had an extensive tour in 2015 that included the Coffee Cluster curated by illy inside Expo 2015 Milan.

A book was published in conjunction with the exhibition, Scent of a Dream, with images selected by Lélia Wanick Salgado, with texts by Andrea Illy, Luis Sepulveda, Angela Vettese and Sebastião Salgado.

Salgado was born in 1944 in Minas Gerais, one of Brazil’s major coffee growing regions, he found work as an economist for the International Coffee Organization. But photography went from avocation to calling, and in 1973, Salgado started a career in images by documenting the lives of poor, migrant workers in Latin America and Africa.


Additional information about Illy’s art programs can be found at
https://www.illy.com/en-us/company/art/illy-contemporary-art
and
https://www.illy.com/en-us/company/art/illy-art-collection_all-the-cups

 

 

What You Need to Know: Copyright and Changing Legal Issues

The expansion of the  internet,……… the accompanying  proliferation of social media,….. the growing participation of businesses in the artworld,…… and many artists’ increased understanding of their rights to their intellectual property — have all been causing a re-evaluation of numerous laws and practices that conflict with each other in the status of copyrighted works, fair use,  freedom of panorama., and other areas. 

A new special report has just been prepared that outlines recent changes  in the status of artworks created for public  spaces, and private and corporate art collections.

The report is a useful guide for artists, art collectors, corporate art advisors, and anyone involved professionally in the artworld.

 

Some of the new legal situations  that are detailed in the report include:  

 

A new provision in the French Code of Intellectual Property.  Since October 2016, article L122-5 of the French Code  provides for a limited freedom of panorama for works of architecture and sculpture. The code authorizes “reproductions and representations of works of architecture and sculpture, placed permanently in public places and created by natural persons, with the exception of any usage of a commercial character”.

 

In the United States, on April 11, 2016, the US District Court for the Central District of California struck down the California Resale Royalties Act. California had been the only state that recognized royalty rights in favor of artists in cases when a work of art was re-sold. The ruling noted that the Calfornia Resale Royalties Act conflicted with the Copyright Act of 1976 with the “first sale doctrine”.

 

Sweden is testing the apparent conflict between Creative Commons and Freedom of Panorama in their country. In April 2016 the Swedish Supreme Court ruled that Wikimedia Sweden infringed on the copyright of artists of public artwork by creating a website and database of public artworks in Sweden, that contained images of public artwork uploaded by the public.

 

The European Commission has been attempting to harmonize the laws of Freedom of Panorama throughout all its member states. This will change the practices in virtually all of the countries to make them consistent with French and Italian laws.  This is a development that needs to be closely followed to understand its impact on all artists, especially photographers, and anyone working in the artworld.

 

These are some of the new laws that are affecting the copyright status of artworks in both private and public collections, and in public spaces.  Know about these new realities so you can protect yourself and your intellectual property !

 

Topics include:

  • Copyright and How it Affects Corporate Art Collections
  • History of Copyright Law
  • Works for Hire and their Copyright Status
  • Creative Commons
  • Fair Use in Copyright
  • Visual Artists Rights (VARA)
  • Freedom of Panorama
  • Photographing Works of Art in Public Locations – a changing reality
  • California Resale Royalties Act
  • Tax Issues on the Ownership of Art

 

This 50 page report is available in a pdf format for $7.00

You can order below by clicking on the Buy Now button, and it will be sent to you via WeTransfer when your payment has been credited.  Orders will be filled within 24 hours.

 

I would like to order the Special Report on the Changing Legal Issues in Copyright.  — published in January  2018 for $ 7.00 US$


Thank you for your interest in our publications and website.

Editor: Shrley Reiff Howarth